Forbes Communications Council Is an Invitation-Only Community for Executives Leading Their Industry January 16, 2020, Grand Rapids, MI — Sara Wesche, Principal of 45th Parallel Marketing, is celebrating her one-year anniversary as a member of the Forbes Communications Council, an invitation-only organization for senior leaders to publish original content, connect and excel. “We are so pleased… Read More
I lost my father in October of 2018 to pancreatic cancer. I share the story of loss and how nature has played a role in my healing in a recent blog post I wrote for Hike it Baby. Read the full blog post here.
We’re past the midpoint of summer, and I’m really assessing if we’ve truly lived during the summer of 2018. And what the hell else do I need to pack into these last weeks of warm weather and sunshine? Read More
With zero explanation, like most things child-related, my toddler has gone from a pretty good sleeper to a night owl from hell. Read More
I was so ready for a new year, ready to tackle it, ready to kill it and take no prisoners. I was going to be a better planner, improve my time management, be more present, create a vision board. Yeah, a vision board. Well 2018, you can keep January. I’ve decided this is an eleven month year and I will officially be holding a re-start of 2018 on February 1st. Read More
Remember summer? When we could just pop on some sandals and walk out the door? Now, it’s 20 minutes to bundle up my almost 2-year-old for 10-degree weather, and I end up sweaty – go figure. The current temps here in Michigan, like most of the country, are in the single digits, before windchill. We’ve… Read More
Today, it’s much easier to conduct market research than in the days of dollars mailed out with paper surveys. We have more opportunities to connect with customers, prospects, and lost customers than ever before. And each time you communicate with a customer it is an opportunity to gather feedback. Read More
What is interesting about a toy craze, from a marketer’s perspective, is that they rarely result from the halo effect that we see from certain brands. There is something about that toy in that moment that spreads like a bad case of lice. Every kid has to have one. And even more shocking, parents are seemingly willing to walk on hot coals to get them one. Read More
You know what I’m talking about. Every town has them. Maybe they are better when you live in a larger city such as New York or Los Angeles. But, I have to imagine that some guy named Bob who owns a business in Brooklyn is starring in his own commercial, and “Brooklyn Bob is Beating… Read More
Well mama, it’s been 15 months since you’ve given birth and here’s the hard truth, you are never going to get your pre-baby body back. You can do 1,000 crunches and your belly button will still be slighly stretched and a bit wonky. Your feet are flatter now and you just won’t fit into certain… Read More
