Today, it’s much easier to conduct market research than in the days of dollars mailed out with paper surveys. We have more opportunities to connect with customers, prospects, and lost customers than ever before. And each time you communicate with a customer it is an opportunity to gather feedback. Read More
The Top Three Ingredients to Create a Must-Have Toy Craze
What is interesting about a toy craze, from a marketer’s perspective, is that they rarely result from the halo effect that we see from certain brands. There is something about that toy in that moment that spreads like a bad case of lice. Every kid has to have one. And even more shocking, parents are seemingly willing to walk on hot coals to get them one. Read More
Can We Talk About Local Television Commercials For a Minute?
You know what I’m talking about. Every town has them. Maybe they are better when you live in a larger city such as New York or Los Angeles. But, I have to imagine that some guy named Bob who owns a business in Brooklyn is starring in his own commercial, and “Brooklyn Bob is Beating… Read More
They Say Retail is Dead, But I’m Not Buying It
There is something to be said for stores that know their customer, understand their market, and don’t try to be all things to everyone. Read More
How Important is Your Personal Brand?
In its infancy, the content marketing approach was “if you blog it, they will come”. Marketing content is now shifting towards storytelling – and consumers want to see the human side of the brand. People want to know the people that make the company tick – they want to know your successes and failures – they want to know your opinions on industry trends – they want to know where you had dinner last night. Read More
