Sensible Marketing Strategy + Smart Content
I was so ready for a new year, ready to tackle it, ready to kill it and take no prisoners. I was going to be a better planner, improve my time management, be more present, create a vision board. Yeah, a vision board. Well 2018, you can keep January. I’ve decided this is an eleven month year and I will officially be holding a re-start of 2018 on February 1st. Read More
Remember summer? When we could just pop on some sandals and walk out the door? Now, it’s 20 minutes to bundle up my almost 2-year-old for 10-degree weather, and I end up sweaty – go figure. The current temps here in Michigan, like most of the country, are in the single digits, before windchill. We’ve… Read More
In its infancy, the content marketing approach was “if you blog it, they will come”. Marketing content is now shifting towards storytelling – and consumers want to see the human side of the brand. People want to know the people that make the company tick – they want to know your successes and failures – they want to know your opinions on industry trends – they want to know where you had dinner last night. Read More
How often do you stop and take stock of things in your life that you are truly thankful for? And not just the big things, like your health and having a roof over your head, but the little things. The things that make each day tick for you. Read More
I’m glad I titled this blog the inconsistent life. The attention I pay to this blog is inconsistent. The writing is inconsistent. My day to day life is terribly and wonderfully inconsistent all at the same time….and totally chaotic. But this week is spring break week, and I find myself with hours usually reserved for… Read More
I’m trying to simplify my life, so I’m being quite particular about the stuff around me. That being said, I’m a sucker for good things that make life easier. Read More
It’s starting to dry up and drop needles. Like the rest of my house, the ornaments probably need to be dusted. The bolster and tree skirt are disheveled from cats, a baby, and general wear and tear. It’s a constant reminder of the current chaos of life. It’s a constant reminder that we sort of sucked at Christmas this year. Read More
In approximately 35 days I will have a one-year-old son. One year. The cliche is true – the days are long, but the time goes fast. My son is happy, healthy, and for the most part seems to be adjusting to the human world quite well. He has the will power and determination of his mother… Read More
As they like to say, when it rains it pours. Here’s what has been happening since the last time we spoke. 1. Little Man Came Down with a Cold This was his first legit cold. So it was my first time dealing with a sick kiddo. There have been a couple of sleepless nights, including… Read More
He’s fine if I want to part with my O-Town CD, but heaven forbid he let go of the Limp Bizkit album he bought that summer it was cool. And I’m not saying get rid of the music. Put it on the computer if you really think you are going to get down with the Nookie again. I’d just like to free up a little more space, and I feel the cloud is a great place for Fred Durst. Read More
