What is interesting about a toy craze, from a marketer’s perspective, is that they rarely result from the halo effect that we see from certain brands. There is something about that toy in that moment that spreads like a bad case of lice. Every kid has to have one. And even more shocking, parents are seemingly willing to walk on hot coals to get them one. Read More
Can We Talk About Local Television Commercials For a Minute?
You know what I’m talking about. Every town has them. Maybe they are better when you live in a larger city such as New York or Los Angeles. But, I have to imagine that some guy named Bob who owns a business in Brooklyn is starring in his own commercial, and “Brooklyn Bob is Beating… Read More