There is something to be said for stores that know their customer, understand their market, and don’t try to be all things to everyone. Read More
How Important is Your Personal Brand?
In its infancy, the content marketing approach was “if you blog it, they will come”. Marketing content is now shifting towards storytelling – and consumers want to see the human side of the brand. People want to know the people that make the company tick – they want to know your successes and failures – they want to know your opinions on industry trends – they want to know where you had dinner last night. Read More