Three Simple Ways to Make Market Research Work for You

Today, it’s much easier to conduct market research than in the days of dollars mailed out with paper surveys. We have more opportunities to connect with customers, prospects, and lost customers than ever before.  And each time you communicate with a customer it is an opportunity to gather feedback. Read More

The Top Three Ingredients to Create a Must-Have Toy Craze

What is interesting about a toy craze, from a marketer’s perspective, is that they rarely result from the halo effect that we see from certain brands. There is something about that toy in that moment that spreads like a bad case of lice. Every kid has to have one.  And even more shocking, parents are seemingly willing to walk on hot coals to get them one. Read More