Three Simple Ways to Make Market Research Work for You

Today, it’s much easier to conduct market research than in the days of dollars mailed out with paper surveys. We have more opportunities to connect with customers, prospects, and lost customers than ever before. ¬†And each time you communicate with a customer it is an opportunity to gather feedback. Read More

How Important is Your Personal Brand?

In its infancy, the content marketing approach was “if you blog it, they will come”. Marketing content is now shifting towards storytelling – and consumers want to see the human side of the brand. People want to know the people that make the company tick – they want to know your successes and failures – they want to know your opinions on industry trends – they want to know where you had dinner last night. Read More