The Top Three Ingredients to Create a Must-Have Toy Craze

What is interesting about a toy craze, from a marketer’s perspective, is that they rarely result from the halo effect that we see from certain brands. There is something about that toy in that moment that spreads like a bad case of lice. Every kid has to have one. ¬†And even more shocking, parents are seemingly willing to walk on hot coals to get them one. Read More