Three Simple Ways to Make Market Research Work for You

Today, it’s much easier to conduct market research than in the days of dollars mailed out with paper surveys. We have more opportunities to connect with customers, prospects, and lost customers than ever before.  And each time you communicate with a customer it is an opportunity to gather feedback. Read More

The Top Three Ingredients to Create a Must-Have Toy Craze

What is interesting about a toy craze, from a marketer’s perspective, is that they rarely result from the halo effect that we see from certain brands. There is something about that toy in that moment that spreads like a bad case of lice. Every kid has to have one.  And even more shocking, parents are seemingly willing to walk on hot coals to get them one. Read More

How Important is Your Personal Brand?

In its infancy, the content marketing approach was “if you blog it, they will come”. Marketing content is now shifting towards storytelling – and consumers want to see the human side of the brand. People want to know the people that make the company tick – they want to know your successes and failures – they want to know your opinions on industry trends – they want to know where you had dinner last night. Read More

It’s January 6th and My Effing Christmas Tree is Still Standing

It’s starting to dry up and drop needles. Like the rest of my house, the ornaments probably need to be dusted. The bolster and tree skirt are disheveled from cats, a baby, and general wear and tear. It’s a constant reminder of the current chaos of life. It’s a constant reminder that we sort of sucked at Christmas this year. Read More